top of page
Proffesional photo 1_edited.jpg

No Collections Here

Sort your projects into collections. Click on "Manage Collections" to get started

Drinks 1
Golf 1
Restaurant 4

The Potting Shed

The Potting Shed restaurant located on the same complex as a garden centre, caters to young families during the day and is a perfect date spot in the evenings. Through this mock-campaign, I challenged myself to capture the duality of the audience the social media content should reach.

PS Word banner.png

Three-step Process:

Restaurant 4.jpg

1

Concept

After talking to the client and understanding the brand and its target, I come up with concepts. This can consist of mock-ups, content strategies and even drawings.

2

Capture

On-site capture of the product or business, making sure to preserve footage and video that isn't just one-use, but multipurpose and reusable

3

Creation

Whether it's menus, advertisements or posters, this is where all the hard work pays off, where text, ad copy, colour and motion graphics synergise into the final design.

PS Website board (2).png
IMG_3068.jpeg
Instagram Page.png

(Current design)

(Concept Design)

Concept:

I started by redesigning the existing social media as a concept to show the client that the tweaks in direction and design could create an appealing social media account. Not only did this design keep the feeling of catering to young families and couples, it elevated it.

I then moved onto brainstorming ideas to innovate the existing deals and specials. I wanted to workshop a variety of styles and ideas that felt rejuvinated but still on-brand.

PS Website board (2).png
1
2
4
3
1
4
2
PS Website board (2).png

Capture:

I then received permission to photograph the restaurant, kitchen and mini-golf, as well as capture footage.

PS Website board (2).png

Creation:

The idea was to not just capture things for disposable use but to capture photos and videos that could be used and reused as templates, backgrounds and bases for the future, for the website and for socials.

PS Word banner.png

A Design Concept

This, after all, was only a concept. I took it upon myself to research into the restaurant, talk in detail with the employees and customers, taking inspiration from the website and family-friendly environment that the rest of the complex fostered.

​

The soft, sandy colour is inviting, mixed with the darker brown/ gold colour and green to add depth and an earthy tone. The high-contrast, warm photos elevate the colours on the plate and the red/ orange hue adds to the romantic alure of the restaurant, whilst the stencil leaves and drawn garden animals lean towards being child-friendly. 
 

Though our visions didn't quite align, I'm happy with the way the designs feel upbeat, quirky and full of life, capturing the feeling of a buzzing restaurant atmosphere.

Food 5-1

Food 5-1

Food 2

Food 2

Food 4

Food 4

Food 3

Food 3

Food 1

Food 1

Golf 2

Golf 2

Golf 5

Golf 5

Golf 4

Golf 4

Golf 1

Golf 1

Restaurant 4

Restaurant 4

Restaurant 2

Restaurant 2

Restaurant 1

Restaurant 1

Restaurant 3

Restaurant 3

​​All trademarks and brand assets shown are property of The Potting Shed.
Used here only for the purpose of showcasing design and marketing work produced as concept.

bottom of page